Since 1986 Mr.Balwinder singh (Ruby) as a small distributor and developed the relations with music company's and became the distributor of those companies like Tips, T-series, Time music etc. In 2004 Mr.Balwinder singh started a partnership firm with Mr.Dinesh Auluck. Speed Records Managing Director Ruby states, "Our main objective is to launch quality and standardised music with the best artistes and quality available for music lovers". One of the landmark hits delivered by the label in 2006 was the album in collaboration with Jazzy B and A.S.Kang. Among the releases in the pipeline are solo albums by artists like Gurdaas Mann, Pakistani pop, bhangra and folk singer Abrar-ul-Haq, Pakistani singer Shazia Manzoor, UK based Bally Jagpal, Nachhattar Gill, Master Saleem of Dil da mamla fame and an album titled Brown Sugar.